Press Releases

Hop Hunter Update

Glad this is behind us. As we said, we have no interest in our beers being confused with anybody else’s. Read more.

Press Releases

Our Statement On Hop Hunter IPA

Founded in 1980, Sierra Nevada is a pioneer of craft brewing and sets the standard for quality. Our brand narrative has always been about our passion, innovation and intrepid spirit.

We’ve been making IPAs since 1981. Hop Hunter IPA is the latest product in our portfolio, with the bright Sierra Nevada banner prominently displayed across the top of the design, and the beer style underneath—an IPA in this case—so that beer drinkers know exactly what beer they are reaching for. We have no interest in our products being confused with any other brand. Read more.

Our Beer

Our Packaging Design Refresh

Over the coming weeks and months, you’ll notice your favorite beers look a little bit different. We’re in the midst of a slight design update for all of our packaging—the beers themselves will not change. This design tweak—a tune-up, if you will—will enliven our classic styles and help us introduce two all-new additions to our year-round lineup: Hop Hunter IPA and Nooner Pilsner. Read more.