Our Packaging Design Refresh

Over the coming weeks and months, you’ll notice your favorite beers look a little bit different. We’re in the midst of a slight design update for all of our packaging—the beers themselves will not change. This design tweak—a tune-up, if you will—will enliven our classic styles and help us introduce two all-new additions to our year-round lineup: Hop Hunter IPA and Nooner Pilsner.

Our last packaging re-design was in 2009, the same year we debuted Torpedo Extra IPA and Kellerweis Bavarian-style Wheat Beer, two beers that became instant hits. For us, five years is a long time to go without a wardrobe change, so as we prepare to usher in Hop Hunter and Nooner, we’re using the opportunity for a refresh.

Check out the spread below. We imagine it all still feels familiar to you. The center illustrations remain the same, but we’ve made them larger and increased the font size so the beer names and styles are more prominent. We really want to let the personality of each beer shine. As our beer family grows, we step into a new chapter in the life of brewing at Sierra Nevada.

January 5, 2015 - 9:34am