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Sierra Nevada Revives Locally Cherished Pale Bock

SIERRA NEVADA REVIVES LOCALLY CHERISHED PALE BOCK

Chico, CA—March 5, 2014—After almost five years of local friends’ nostalgia and pleas, Sierra Nevada Brewing Co. will reintroduce later this month its Pale Bock, a golden lager, exclusively in Chico and a limited surrounding area. Pale Bock was once distributed nationwide, though it earned particular favor in the brewery’s neighborhood—an unfading reverence that’s inspired the beer’s return. Soon available in six-packs and on draught, Pale Bock kick starts the expansion of Sierra Nevada’s Old Chico Brand series whose beers honor the tastes of the local community. The light-bodied and refreshing Crystal Wheat was the inaugural beer of the Old Chico Brand series, and springtime Pale Bock will be followed by summer and fall offerings that will also be familiar to Sierra Nevada fans.

“In our pub and around town, folks tell us about the beers they hold especially close to their hearts, and Pale Bock always seems to be among them,” said Ken Grossman, Sierra Nevada’s founder. “We share in their excitement for its return and look forward to a couple of other special brews later this year that cater to our loyal Chico family.”

Pale Bock showcases a complex malty backbone that’s semi-sweet and balanced by a delicate floral European hop profile. Sierra Nevada will begin shipping Pale Bock and make it available in its Gift Shop and Pub the week of March 24. Craft beer drinkers can track this and other Sierra Nevada beers online using the brewery’s Beer Locator.

About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.

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