Sierra Nevada Relishes the Dog Days with New Flipside Red IPA
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FOR IMMEDIATE RELEASE
SIERRA NEVADA RELISHES THE DOG DAYS WITH NEW FLIPSIDE RED IPA
Chico, CA—July 30, 2013—Sierra Nevada Brewing Co. has long embraced the unrelenting heat of Northern California summers. Its new seasonal, Flipside™ Red IPA, is an adoring sendoff to those months of river days and porch-sitting nights. Available beginning in September in 12-ounce bottles and on draught, Flipside Red IPA ushers out the mild-mannered beers of summer with a deep ruby-red hue and hop vigor.
“As fall approaches, some folks gravitate toward expressive malts and others want hops to do the work. This year we have both groups covered: we’ve again produced Tumbler® Autumn Brown Ale and we’re introducing Flipside,” said Ken Grossman, founder of Sierra Nevada. “When the Chico sun eases up and we drop below triple digits, I’ll take a Flipside onto the brewery patio.”
Flipside Red IPA prominently features tropical fruit and citrus hop flavors from the use of whole-cone Citra, Simcoe, and Centennial hops. These hops are used both as finishing additions and in the Hop Torpedo, a proprietary Sierra Nevada device that captures more hop aroma and flavor, but not bitterness, during the fermentation process. The interplay of pale, caramel, and chocolate malts firmly roots Flipside Red IPA and supplies its rich color. With just the right gusto—6.2 percent ABV and 60 IBU—this seasonal beer is perfect for the final flash of summer.
Following Flipside Red IPA in Sierra Nevada’s seasonal offerings is the 32nd annual release of Celebration® Ale, one of earliest examples of an American-style IPA.
About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.
# # #November 10, 2012 – 3:42pm