Click here to download Beer Camp 12-pack and individual bottle images.
FOR IMMEDIATE RELEASE
SIERRA NEVADA HIGHLIGHTS THE BEST OF BEER CAMP®
IN VARIETY 12-PACK
Chico, CA—July 18, 2013—Sierra Nevada Brewing Co. is highlighting the best of its 2012 Beer Camp sessions with a new variety 12-pack featuring three hop-forward brews. Beer Camp is two days of hands-on beer education, recipe formulation and brewing in Sierra Nevada’s 10-barrel pilot brewery at its Chico, Calif., location. From skilled homebrewers to everyday fans, the campers work in conjunction with Sierra Nevada brew masters to create top-notch beers that are hits in the Sierra Nevada taproom but rarely travel elsewhere. The Beer Camp variety pack is a tasty snapshot of the spirited fermentation powwows.
“Beer Campers bring a lot of enthusiasm and ambition to the brewery, and we love sharing some of the great beers beyond our pub,” said Ken Grossman, Sierra Nevada’s founder. “As a brewery, we like to draw big character from whole-cone hops, and the three Beer Camp beers this year made impressive use of arguably our favorite ingredient.”
The Beer Camp variety pack lands on shelves beginning in August 2013:
- #93 IPA—This IPA sacrifices nothing for its drinkability, flexing big time flavor and complexity. The light color disguises the depth of the malt backbone, a pillar that balances the potent whole-cones of the piney-citrus Cascade and tropical fruit-like Citra hops.
- #94 Belgian-style Black IPA—This beguiling black IPA takes a tropical detour with a dose of new world hops, featuring lemony Sorachi Ace and fruity Nelson Sauvin varieties. A Belgian yeast works with the exotic hop profile, emphasizing its complex and fruity flavors.
- #95 Imperial Red Ale—Our aggressive Imperial Red Ale is a massive mix of smooth malts and West Coast hops that have no patience for the lupulin leery. This crimson beer starts with caramel-like malt flavor that can’t suppress the assertive, citrusy hop finale.
Each year Sierra Nevada invites fans to submit videos for a chance to come to Beer Camp. The contest begins August 1 and runs through Labor Day, and the brewery encourages folks to bookmark www.sierrabeercamp.com and keep an eye on Facebook, Twitter and Instagram for Beer Camp news.
About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.
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