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Sierra Nevada Goes Hop Heavy with First Variety Pack

FOR IMMEDIATE RELEASE

Media Contact:
Ryan Arnold
530-893-3520
ryan.arnold@sierranevada.com

SIERRA NEVADA GOES HOP HEAVY WITH FIRST VARIETY PACK

Chico, CA—February 12, 2014—For the first time, Sierra Nevada Brewing Co. is aggregating its whole-cone hop prowess into one box, the 4-Way IPA variety 12-pack. Shipping to distributors beginning next week, the 4-Way IPA variety pack features two brand new India Pale Ales, as well as a year-round powerhouse and an updated rendition of a Beer Camp creation. While different in color and character, the 4-Way IPAs unite through intense hop aromas and flavors that underscore Sierra Nevada’s passionate and progressive take on whole-cone hops.

Available through July 2014, the 4-Way IPA variety pack includes:

  • Snow Wit White IPA is brewed with seven varieties of experimental dwarf hops that give it a complex grapefruit and herbal hop character accentuated by spicy notes from an authentic Belgian yeast.
  • Nooner Session IPA is light in body but big in hop aroma and flavor. This session IPA delivers a dose of citrusy and grapefruit hop character from the use of whole-cone American hops.
  • Blindfold Black IPA is an evolution of a Beer Camp recipe and features a blend of hop varieties whose bright, fruity aroma complements the coffee-like flavors of dark roasted malts.
  • Torpedo® Extra IPA is Sierra Nevada’s year-round IPA and uses the brewery’s unique “Hop Torpedo” method of dry hopping to showcase complex citrus, pine and herbal flavor and aromas.

“Like a mix of tap handles at your corner pub, opening a pack filled with choices is an exciting experience,” said Ken Grossman, Sierra Nevada’s founder. “The spirit of craft beer, for both brewers and drinkers, is experimentation. We concoct hop-forward beers often—to put it mildly—and the 4-Way IPAs are a snapshot of a style we do well.”

As distributors send 4-Way to retailers, craft drinkers can track down the variety pack using Sierra Nevada’s Beer Locator. And although the recipes are still being refined, Sierra Nevada is developing variety 12-packs for both the fall and holiday seasons.

About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.

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