FOR IMMEDIATE RELEASE
SIERRA NEVADA EXPANDS CANS WITH PINTS OF PALE ALE
Chico, CA—January 14, 2014—Sierra Nevada Brewing Co., fan of the traditional pint, is introducing its iconic Pale Ale in 16-ounce cans (4-packs). Craft beer drinkers continue to embrace cans fervently, dispelling prior reservations about quality. Pale Ale 12-ounce cans (12-packs) top the craft can category. Further, in the top 50 craft packages sold, Pale Ale 12-pack cans (#18 on the list) are the only non-glass player. Elsewhere in Sierra Nevada’s can lineup, Torpedo® Extra IPA 16-ounce cans (4-packs) crack the top 10 SKUs, and drinkers swept up a limited 2013 release of Summerfest® 12-pack cans.
“We’re fortunate to have a flagship that continues to delight new and seasoned craft beer palates, and the 16-ounce can lends Pale Ale even more accessibility,” said Ken Grossman, Sierra Nevada’s founder. “Drop a 4-pack into a backyard cooler, hike it up the trail—wherever you take it, you have a few pints to share with friends.”
Sierra Nevada will begin shipping Pale Ale 4-packs to all 50 states next week. Craft drinkers can track this and other Sierra Nevada beers using the brewery’s Beer Locator. Inspired by the ardent reception to last year’s Summerfest 12-pack cans, Sierra Nevada will also allot more barrelage of its seasonal lager to cans in 2014. That bright blue package will make its way to shelves beginning in April.
“There’s something special about popping the crown off a glass bottle, but the versatility cans provide is exciting for our entire industry,” said Grossman. “We’re proud to be among the craft breweries elevating a format that moves quality and sustainability forward.”
About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.
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