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Sierra Nevada, 12 Partner Breweries Collaborating on Beer Camp Across America

FOR IMMEDIATE RELEASE

Media Contact:
Ryan Arnold
530-893-3520
ryan.arnold@sierranevada.com

SIERRA NEVADA TO COLLABORATE WITH CRAFT BREWERS
ACROSS THE COUNTRY IN 2014 ON ITS WAY TO NORTH CAROLINA

Chico, CA—July 15, 2013—Sierra Nevada Brewing Co. is celebrating the opening of its new Mills River, North Carolina, brewery by bringing revered craft brewers to North Carolina via a cross-country festival path in 2014. A dozen craft breweries across the U.S., both up-and-comers and noted names, will join Sierra Nevada in the creation of a variety 12-pack—one partner brewery per beer—to be released in summer 2014. A multi-weekend, west-to-east tour of regional festivals will culminate with the Mills River doors opening.

“We want to highlight the success of craft beer, not just our own next step,” said Ken Grossman, Sierra Nevada’s founder. “Craft brewers are a close bunch, and we’ve all helped each other get to this point. This is a fun way to showcase even just a fraction of the talent that’s out there, and somehow 12 beers doesn’t feel like enough. If this weren’t already a logistical mammoth, we’d brew with even more of our great peers.”

The specific travel path for festivals is a work in progress, but in spring 2014, these breweries will visit Chico to develop recipes and begin brewing:

The collaboration will also champion advances in the industry and the greater craft beer communities surrounding the partner breweries.

“We’ve long supported ingredients research, and we hope these beers see success that allows us to further help malt and hops evolve,” said Grossman. “We also aim to highlight the state brewers guilds our partners belong to. It’s a small but important nudge to keep our industry’s momentum strong.”

The idea of collaborative brews is nothing new to Sierra Nevada. Its Beer Camp® program started in 2008 when a group of distributors wanted to visit Chico and learn how to brew beer. It evolved into a national consumer contest where winners from all over the country head to Chico for a two-day, hands-on brewing session. Sierra Nevada recently reached Beer Camp number 100.

“There are no reins in Beer Camp,” said Grossman. “We typically bring a dozen folks in who don’t know a ton about beer and let them have at it. This time we’ll be brewing 12 beers with as many pros. It has the potential to be epic.”

About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.

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