An engineer at heart, Ken Grossman has loved bikes since he was a kid. His first visit to Chico preceded a long bike tour with friends along the Northern California coast. And even while running his home brewing store in Chico, Ken over several years worked as a mechanic in four Chico bike shops.

Through his work as a bike mechanic, Ken crossed paths with Jeff Lindsay, a longtime Chico resident who manufactured hand-made bike frames. (Ken in fact bought from Jeff a road bike frame.) Ken and Jeff quickly became friends, and Jeff’s metalwork is now seen throughout the... Read More

January 18, 2013 – 12:13pm

When great beer complements live music, all of your senses come alive.

When we opened our live music venue, the Sierra Nevada Big Room, in 2003, that’s exactly what we had in mind. Over the years, the Big Room, located at our brewery in Chico, CA, has been home to plenty of local talent. A small, intimate, 350-seat venue, the space draws an eclectic variety of music from restrained acoustic shows to those that inspire full-on dance parties.

What we didn’t anticipate was... Read More

December 28, 2012 – 12:19pm