An Invitation Worth Drinking

We’re dusting off our suitcases, and you should, too. In just a few weeks we launch Beer Camp Across America, a seven-city beer festival tour that features hundreds of breweries. As the tour starts, we’ll also release a Beer Camp Across America 12-pack we made with 12 other breweries. It’s been a huge, exciting challenge that’s reminded us that there’s nothing like the craft beer community.

And though we’re anxiously awaiting the release of the mixed 12-pack, there was one beer that started it all: Beer Camp Across America West Coast Double IPA—or, as we like to call it around here, Invite Beer.

Today, we’re sharing it with you.

This beer has a bit of a back story. In preparation for the beer festival tour, we invited every single craft brewery in the country—nearly 2,800 of them—to pour at the festival closest to them. Instead of just sending a paper invitation (where’s the fun in that?), we brewed a special beer, slapped the invitations on the bottles and shipped them to our brewing brethren.

Invite Beer—er, West Coast Double IPA—is a hop-bomb showcasing five hop varieties, two of which went into our “Hop Torpedo” and impart hints of grapefruit and a floral note that recalls orange blossom. The light malt body and dry finish make it deceptively drinkable. It’s a beer that’s big on the hop flavor we’re known for and that was brewed for our harshest critics: our peers.

After cracking the caps and posting plenty of selfies, more than 700 brewers signed up to join the party. Here’s but a sample:

We’re glad they enjoyed it, and we think you should be enjoying it, too. That’s why we bottled up a one-time-only, limited release batch and are sending it to your local shops.

Take its nickname to heart and consider this your official invite to the Beer Camp Across America festival nearest you. The collaboration brews will be flowing (along with hundreds of others), the live band will be kicking, the food trucks will be fired up, and more than 700 of the best craft brewers in the country will be right alongside you.

It’s a once-in-a-lifetime adventure for us and we want you there. Are you with us?


June 24, 2014 - 8:47am