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Current Sierra Nevada Brewing Co. press releases:
Sierra Nevada has pioneered efforts to integrate sound environmental values into management decisions and practices. Founded in Chico in 1980, Sierra Nevada Brewing Co. considers resourcefulness a philosophy. Reducing consumption and reusing and recycling raw materials is a basic component of the company's operations.
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Sierra Nevada Introduces Estate-Grown Hops in the Newest
Harvest Offering with Chico Estate Harvest Ale
With the third installment of Sierra Nevada’s Harvest Ale Series, they introduce a beer that is close to the brewery’s heart. Chico Estate Harvest Ale is a beer made with hops grown just feet from the brew house. They grow the hops themselves, pick them, and put them directly into the beer, still bursting with the signature flavors that have put Sierra Nevada Brewing Co. on the map. Hops this fresh can be found nowhere else. |
+ full article
By stealing a page from the winemaker’s playbook, Chico Estate Harvest Ale will use all of the hops grown in the brewery fields for one big full-flavored Sierra Nevada beer. Typically, hops are collected and dried for use throughout the year, but as they dry, the precious oils and resins break down and some of the big flavors become muted. With Sierra Nevada’s Harvest Ale series, the brewery takes care to use the freshest hops possible, and in the case of Chico Estate and fall Harvest Ales, they use only “wet” or undried hops to add not only bitterness, but the full range of character and flavors that the small but mighty hop has to offer.
Sierra Nevada is one of only a handful of breweries anywhere in the world with the space and the dedication to produce an estate harvest ale, and they remain committed to the versatility of the hop. Previously only available on draft as “20 th Street Ale,” Chico Estate Harvest Ale will be bottled for the first time and available in limited quantity at the end of August.
As the pioneers of using fresh-harvested, wet-hopped beers, Sierra Nevada adds Chico Estate Harvest Ale to the trinity of their beloved harvest ales.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s first microbreweries and remains highly regarded for using only whole-cone hops and ingredients of the highest quality. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for a line of beers and ales, including the flagship Pale Ale, Wheat, Porter, Stout, five seasonal beers and a host of draft-only specialties.
download full press release (pdf)
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Sierra Nevada Brings Fresh Hops Year-Round With the Release of Southern Hemisphere Harvest
Sierra Nevada, the pioneer of fresh hop ales in America, has expanded its Harvest Ale Series with the release of another ground-breaking product introduction, Southern Hemisphere Harvest Ale. This marks the first time in known history that a fresh hop ale has been available in America in the spring since hops are harvested in the fall in the northern hemisphere. The inaugural ale will debut in early May. |
+ full article
To make this project happen, Sierra Nevada traveled to New Zealand to harvest fresh hops, and then transported them from the southern hemisphere to Chico where they were immediately used in brewing. Like their award-winning Celebration Ale, the fresh hops in this beer are dried right after being picked then shipped immediately to Chico for brewing, so that they retain their peak aromatics and flavors. Freshly harvested hops are richer in hop oils so they impart more hop aroma and hop spiciness into beer.
“We love fresh hop ales, but until now fresh hops were only available here once a year – during the fall hop harvest,” said brewery owner and founder Ken Grossman. “So we journeyed to the southern hemisphere to catch their hop harvest, which occurs during our spring.” The result is the North-by South fusion of fresh-picked New Zealand Pacific hops with the finest North American malts. Southern Hemisphere Harvest will feature fresh Pacific Hallertau, New Zealand Motueka and New Zealand Southern Cross hops, all from New Zealand.
The introduction of Southern Hemisphere Harvest gives Sierra Nevada three fresh-hop ales in their Harvest Series. In addition to Southern Hemisphere Harvest, Sierra Nevada produces Chico Estate Harvest in late summer and its original Harvest Ale in early fall.
Chico Estate Harvest is one of the very few estate harvest ales produced anywhere in the world today. All the hops in the beer are grown organically on the premises at the Chico brewery. The brewers pick the hops themselves and then take them directly to the brew kettle, without being dried, just after picking so they retain nearly all of their natural oils and resins. It is made with Cascade, Centennial and Chinook hops. Until now, this beer has only been available in draft. Starting this year, Sierra Nevada will bottle it on a very limited basis (Chico only this year) with plans to expand its availability as they expand their Chico hop field in the coming years.
The cornerstone of their Harvest Series is the beer that started the modern-day fresh hop ale phenomenon in America, the original Harvest Ale. Created in 1996, Harvest Ale features Cascade and Centennial hops from the Yakima Valley in Eastern Washington. These hops are harvested and shipped as “wet,” i.e., un-dried hops—the same day they are picked—to their brewery in Chico where the brewers eagerly wait to get them into the brew kettle while their oils and resins are still at their peak.
Representing the journey following the hop harvest around the globe, the Harvest Series includes hops sourced from new regions and brewed using new methods in an effort to maximize the oily, resinous qualities of the hops from each harvest as they transported them to the brewery in Chico, California.
Sierra Nevada Brewing Co. was founded in 1980 and is one of America’s first microbreweries. It is regarded as the standard of quality for American craft brewers and has won numerous awards for its beers and ales. Its flagship product, Sierra Nevada Pale Ale, has been the number one selling craft beer brand in America for the past five years according to IRI scan data. The brewery is still 100% owned by Ken Grossman.
In addition to Pale Ale, Sierra Nevada makes a Wheat, Porter, and Stout year-round, a host of draft-only specialty beers, and offers five seasonal beers. Harvest Ale will be available in limited supply nationwide in 24-ounce bottles and draft. The cost is slightly above Sierra Nevada’s year-round products.
download full press release (pdf)
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Sierra Nevada Introduces New Spring Seasonal Release of ESB (Early Spring Beer)
On January 1, 2008 Sierra Nevada Brewing Co.-a pioneer of America's ale renaissance-released its new spring seasonal ESB - Early Spring Beer to market. The company, which just celebrated its 27th year with the release of its fall seasonal Anniversary Ale, decided to brew their interpretation of England's classic Extra Special Bitter style. |
+ full article
“Our ESB blends the best of English tradition with the boldness of West Coast style. Featuring English ingredients, we added a Sierra Nevada twist by leaving the ale unfiltered, which enhances mouthfeel and hop aroma creating a slightly reddish-copper hue,” said brewery founder Ken Grossman.
The 2008 ESB features England’s premier heritage malt, Maris Otter, and is blended with Canadian two-row malt to create a uniquely rich, malty sweetness. With the addition of hand-selected English Challenger hops (used for their earthy spiciness) and blended with U.S. Goldings, the beer presents a woodsy-cedar note and a slight citrusy aroma.
Sierra Nevada Brewing Co. was founded in 1980 and is one of America’s first microbreweries. It is regarded as the standard of quality for American craft brewers and has won numerous awards for its beers and ales. Its flagship product, Sierra Nevada Pale Ale, has been the number one selling craft beer brand in America for the past five years according to IRI scan data. The brewery is still 100% owned by Ken Grossman.
In addition to Pale Ale, Sierra Nevada makes a Wheat, Porter and Stout year-round, a host of draft-only specialty beers, and offers five seasonal beers.
download full press release (pdf) | ESB (Early Spring Beer)
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Sierra Nevada Commissions Solar Array
On September 16, 2007 Sierra Nevada Brewing Co.-one of the innovators of the craft brewing renaissance since its founding in 1980-commissioned the first phase of what will be one of the country's largest private solar installations. This commissioning comes on the heels of the installation of four 250-kilowatt co-generation fuel cell power units, also one of the largest fuel cell installations in the United States. |
+ full article
“With the addition of our solar panels, we are approaching our goal of providing 100% of our energy needs with clean on-site alternative energy generation,” said brewery founder and CEO Ken Grossman.
When completed in 2008, the solar project will produce over 1.4 MW of AC power for the brewery. This—coupled with its existing 1 MW fuel cell plant—will provide for the majority of the brewery’s electrical energy needs with clean power produced on-site. Surplus electrical energy will be available to help supply the overloaded California power grid during peak power usage periods.
The already completed 442-kW elevated tracking array generates a significant amount of electricity to power brewery operations, as well as providing the added benefit of shaded parking for brewery and restaurant visitors as well as employees. Over 2000 Sunpower 220-watt high-efficiency panels were installed utilizing an intelligent tracking system that aims the array toward the sun throughout the day, increasing the output almost 30% over a fixed panel installation. This system should provide a total 892,859 per year of kilowatt hour (kWh) power output.
The next phase of installation is currently underway. Covering a majority of the brewing facility’s roofs, this system will utilize over 6700 Mitsubishi 185-watt lead-free panels. This installation will produce an additional 1 MW of AC power, and should be completed by early 2009.
Sierra Nevada Brewing Co. was founded in 1980 and is one of America’s first microbreweries. Since its inception almost thirty years ago, it has pioneered many innovations to conserve resources and focus on sustainable business practices. It is regarded as the standard of quality for American craft brewers and has won numerous awards for its beers and ales. The brewery continues to be 100% owned by founder Ken Grossman.
In addition to Pale Ale, Sierra Nevada makes a Wheat, Porter and Stout year-round, a host of draft-only specialty beers, and offers four seasonal beers.
download full press release (pdf) | SNBC's Environmental Efforts
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Sierra Nevada Brewing Co. Releases First Bottles of Harvest Ale
For the second time this year, Sierra Nevada is bottling one of its limited draft-only beers. The
company, which recently released its 27th Anniversary Ale for the first time in bottles, has
decided to do the same with one of its most coveted brews, Harvest Ale, a fresh hop ale
scheduled for release in late September. |
+ full article
"People have been asking us to bottle Harvest for years and we just didn't have the capacity to
do it," said brewery owner and founder Ken Grossman. "Each fall we gear up for production of
our winter seasonal beer, and up until now that hasn't left room for us to do any of our specialty
beers. But this year we decided we would find a way to bottle Harvest Ale, because so many
people have asked for it."
Eleven years ago, Sierra Nevada was the first American brewer to experiment with "fresh hops"
when brewing their first batch of Harvest Ale, using nothing but hops that had been harvested in
Yakima, Washington the same day. Freshly harvested hops are richer in the hop oils that impart
hop aroma and spiciness into beer. The popularity of Harvest Ale-combined with the growing
enthusiasm for highly-hopped ales among craft beer aficionados-has created dozens of new
entries into the fresh-hop ale category.
Brewing fresh hop ales for eleven years has really helped Sierra Nevada understand that fresh
hop ales are more art than science. "As the brewing develops, you usually find that you have
more or less of one variety than the other," said head brewer Steve Dresler. "This allows you to
reformulate the brews as you go along to use all the hops shipped, and consequently the different
fermenters each have unique flavors and aromas that can be experienced prior to blending."
Sierra Nevada Brewing Co. was founded in 1980 and is one of America's first microbreweries. It
is regarded as the standard of quality for American craft brewers and has won numerous awards
for its beers and ales. Its flagship product, Sierra Nevada Pale Ale, has been the number one
selling craft beer brand in America for the past five years according to IRI scan data. The
brewery, located in Chico, California, is still 100% owned by Ken Grossman.
In addition to Pale Ale, Sierra Nevada makes a Wheat, Porter and Stout year-round, a host of
draft-only specialty beers, and offers five seasonal beers. Harvest Ale will be available in
limited supply nationwide in 24-oz. bottles and draft. The cost is slightly above Sierra Nevada's
year-round products.
download full press release (pdf) | Harvest Ale
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Sierra Nevada Brewing Co. Celebrates 27 Years of Brewing: Release of Anniversary Ale
For the first time in its 27-year history, Sierra Nevada Brewing Co. will release its Anniversary Ale in bottles. For years, this coveted beer has only been available in the brewery pub in Chico, California during the fall season when the company celebrates the anniversary of its founding in 1980. |
+ full article
 “When we heard people had driven all the way from San Francisco last year to try some of this beer, and how disappointed they were when they couldn’t take some home, we figured it was time to make our Anniversary Ale available to everyone on a consistent basis,” said brewery founder and CEO Ken Grossman.
Despite the pent-up demand, the company has historically only been able to produce its Anniversary Ale intermittently. Yet that hasn’t stemmed interest from devout followers who eagerly anticipate anything new from Sierra Nevada, which has been one of the innovators of the craft brewing renaissance since its founding in 1980.
“Ever since we put out our 25th Anniversary Ale in 2005, the demand to make this an annual beer has increased,” said Sierra Grossman, the company’s brand manager and daughter of the founder. “Since we don’t offer growlers to-go at the brewery, people have been pretty frustrated over the years that they haven’t been able to take any Anniversary Ale home.”
The 2007 Anniversary Ale features prominent usage of Cascade hops– the signature hop used in Sierra Nevada’s most popular product, Pale Ale. It is an American Style IPA with a big, fragrant pine and citrus hop aroma balanced by the sweetness of two-row pale and caramel malt. It finishes with an additional Cascade dry-hopping creating a big hop aroma Sierra Nevada fans will look forward to.
Sierra Nevada Brewing Co. was founded in 1980 and is one of America’s first microbreweries. It is regarded as the standard of quality for American craft brewers and has won numerous awards for its beers and ales. Its flagship product, Sierra Nevada Pale Ale, has been the number one selling craft beer brand in America for the past five years according to IRI scan data. The brewery is still 100% owned by Ken Grossman.
In addition to Pale Ale, Sierra Nevada makes a Wheat, Porter and Stout year-round, a host of draft-only specialty beers, and offers five seasonal beers.
download full press release (pdf) | Anniversary Ale
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Sierra Nevada Pioneers Change Again: Utilizes New Barrier Crown Technology To Keep Beer Fresh, Longer
In March 2007, Sierra Nevada Brewing Co. quietly embraced a new technology with the introduction of an innovative barrier crown that actually helps keep beer fresher; blocking oxygen ingress longer without using oxygen-absorbing compounds. |
+ full article
 Initially, the Chico, California brewer switched its crowns as the final phase of a multi-year test by limiting the new crown to its Summerfest beer. Now, Sierra Nevada is committing fully to the switchover, and has begun the process of utilizing the new barrier crown technology with all its brews, including Sierra Nevada's flagship Pale Ale. The new pry-off crown offers an increased oxygen barrier due to its density and oxygen barrier properties. The bottle cap or "crown" that is used to seal most beer and other carbonated beverages has been in existence for over a hundred years. Cork was originally used as the crown sealing liner material for its good resiliency and sealing abilities. Synthetic materials were developed to replace cork due to shortages and processing challenges of using natural cork.
“We are always looking for new ways to ensure our beer reaches our drinkers as fresh as possible,” said brewery founder Ken Grossman. “It took a lot for us to give up the convenience of our twist-off cap. But we’ve researched and tested oxygen ingress through crown lining material since 1991 and continued until we found a new material that substantially reduced it.”
Oxygen is the enemy of beer as it causes beer to lose a significant amount of flavor compounds that are essential to taste. Minute amounts of oxygen can pass through the lining of a crown over time, even with a carbonated beverage, affecting the flavor of the beer. While it may be tough to notice this flavor degradation to the average consumer, it is essential to artisan brewers like Sierra Nevada whose drinkers are more discerning and expect a full range of flavor in every bottle.
“We are one of the few brewers in the world who go to the trouble and expense of using nothing but whole cone hops, and hops are one of the first things to lose flavor when oxygen hits the beer,” said Grossman. “If the beer doesn’t reach the consumer in the freshest state possible, all of our time and efforts are wasted.”
Sierra Nevada Brewing Co. was founded in 1980 and is one of America’s first microbreweries. It is regarded as the standard of quality for American craft brewers and has won numerous awards for its beers and ales. Its flagship product, Sierra Nevada Pale Ale, has been the number one selling craft beer brand in America for the past five years according to IRI scan data. The brewery is still 100% owned by Ken Grossman.
In addition to Pale Ale, Sierra Nevada makes a Wheat, Porter and Stout year-round, a host of draft-only specialty beers, and offers five seasonal beers including their Anniversary Ale, which will be bottled for the first time this August.
download full press release (pdf)
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Sierra Nevada Brewing Co. to Combat Climate Change
Beer Brewer Commits to Cooling Trend
LOS ANGELES, California - Sierra Nevada Brewing Co. has joined the California Climate Action Registry (Registry), a distinguished group of organizations demonstrating leadership by voluntarily taking action on climate change. Sierra Nevada is the first brewing company to participate in this rigorous program. As a member, Sierra Nevada will work with the Registry to annually track, report and certify its greenhouse gas emissions, the main drivers of global warming. |
+ full article
Sierra Nevada Brewing Co. is considered the premier craft brewery in the United States, well known for creating the landmark Sierra Nevada Pale Ale. Beginning in 1980 in the town of Chico, California, owner Ken Grossman founded this independent brewery which now produces over six hundred thousand barrels per year and is distributed widely. With comprehensive energy efficiency, recycling, and waste water programs in place, they are a leader in environmentally responsible business practices.
The Registry, created by the California legislature in 2000, is a non-profit public/private partnership that helps companies and organizations throughout the United States to track, publicly report and reduce their greenhouse gas emissions. The results are certified by independent third parties to ensure compliance with Registry protocols and standardization across participants and sectors. The Registry has been widely recognized as a gold standard for public reporting of greenhouse gases.
“Sierra Nevada has a long history of environmentally sustainable practices. Joining the Registry to track and reduce our greenhouse gas emissions is a natural extension of this leadership,” said Ken Grossman, President.
“Sierra Nevada is an innovative business making a positive difference to the environment by how they choose to conduct their operations. We are pleased to welcome them to the Registry community.”said Diane Wittenberg, President of the California Climate Action Registry.
The California Climate Action Registry is a non-profit public/private partnership that serves as a voluntary greenhouse gas (GHG) registry to protect, encourage, and promote early actions to reduce GHG emissions. Over 200 major companies, cities, government agencies and NGOs measure and publicly report their GHG emissions through the Registry. www.climateregistry.org
Sierra Nevada Brewing Co. has a proud history as one of the pioneers of the craft brewing industry and as a brewer of award-winning beers since 1980. The brewery is driven to operate in an efficient and environmentally sound manner. Sierra Nevada considers resourcefulness a philosophy and has pioneered efforts to integrate environmental values into management decisions and practices. More information is available at www.sierranevada.com
download full press release (pdf) | SNBC's Environmental Efforts
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Sierra Nevada Brewing Co. Receives State’s Top Environmental Honor for Sustainable Practices – Waste Reduction & Recycling CHICO—During a ceremony held November 22, 2005 in Sacramento, Sierra Nevada Brewing Co. was recognized by Governor Arnold Schwarzenegger as one of California’s best business waste cutters for its ongoing program of recycling, resource conservation, and innovative waste reduction efforts. |
+ full article
 In a press release issued by his office, Governor Schwarzenegger said, "Californians take very seriously their commitment to preserving the beauty and health of the state we call home. I commend this year’s Environmental and Economic Leadership Award recipients for their efforts in making California’s air, land, and water cleaner and safer.”
The "Governor’s Environmental and Economic Leadership Awards" recognize Californians, California-based organizations and businesses that demonstrate outstanding environmental leadership by voluntarily working to conserve precious resources or improve the environment.
States Ken Grossman, President, Owner, and Founder of the brewery, “Receiving the Governor’s Award for our sustainability practices is extremely gratifying. We consider resourcefulness a philosophy and work hard at integrating environmental values into management decisions and practices. We are honored by this recognition.”
Founded in Chico in 1980, Sierra Nevada Brewing Co. ( SNBC) is the tenth largest brewery in the United States and produces ales and lagers of the highest quality. In March 2005, SNBC installed four 250-kilowatt fuel cell power units to supply electric power and heat to the brewery’s production processes—one of the largest commercial fuel cell projects in the United States. In November 2005, the brewery installed a CO 2 gas recovery plant to recover, clean, compress, liquefy, and place the gas into its 50-ton CO 2 storage vessel for reuse. SNBC also installed a $3 million wastewater treatment plant on site. Additionally, the company has reduced landfill and liquid discharges by recycling: 35.5 million pounds of grain; 512,000 pounds of hops; 11,025,000 pounds of yeast; and 800,000 pounds of glass, cardboard, office paper, and other materials. For more information, please visit www.sierranevada.com or call (530) 893-3520.
For more information on the Governor’s Environmental and Economic Leadership Awards, please visit the California Environmental Protection Agency online at www.calepa.ca.gov
download full press release (pdf) | SNBC's Recycling Efforts
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Updated 7/23/08
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